In response to the recent allegations of sexism in its workplace, Google has stopped businesses from using its ads to target genders because “it’s sexist”.

This decision follows the recent furore around James Damore, a Google employee who wrote a memo voicing concerns regarding the company’s intolerance towards any opinions that may oppose its left-leaning political bias.

Damore wrote that many fellow Googlers have “expressed their gratitude for bringing up these very important issues which they agree with but would never have the courage to say or defend because of [Google’s] shaming culture and the possibility of being fired.”

Damore was fired shortly after posting the memo.

In a move that some have called “reflexive” and others “truly progressive”, the multinational tech company has now stopped anyone who uses its Google Ads system from targeting audiences based on gender.

“We’re not actually sure how people target gender, given that the concept of gender itself is a social construct that’s entirely fluid,” explained Google CEO Sundar Pichai.

“But we’re going to stop doing it anyway because it’s so obviously sexist. And possibly racist.”